At Cyannect, we believe discounts should do more than attract attention — they should help businesses acquire real customers and measure the results. Cyannect is a performance-driven commerce platform that connects brands, merchants, resellers and consumers through relevant offers, discounts and promotional campaigns.
Our platform gives businesses a simple way to publish and distribute offers, reach customers based on location and interests, and measure the traffic and transactions generated through their campaigns. For consumers, Cyannect provides a convenient mobile experience to discover offers that are relevant to where they are and what they are interested in.
Brands and merchants use the Cyannect Business Platform to:
Consumers use the Cyannect mobile app to:
The consumer does not need to purchase through Cyannect to shop with a merchant. Cyannect can direct the customer to the merchant's own website and help the business measure the resulting customer journey.
Instead of searching through hundreds of unrelated coupons, consumers can use the app to discover offers based on their location, interests and preferences.
Available for iOS and Android.
Consumers create a free Cyannect account and set their preferences.
With the appropriate permission, the app uses device location to help identify relevant offers. Cyannect can also use other location signals, such as approximate IP-based geography, where appropriate.
Browse by nearby businesses, categories, brands, online stores, local offers or personalized recommendations.
The consumer selects an offer they are interested in.
Cyannect directs the consumer to the participating merchant's website or provides the applicable redemption instructions.
The consumer completes their purchase directly with the merchant.
Traditional promotions can tell a merchant how many people saw an advertisement — but businesses ultimately want to know: Did the campaign bring us customers? Cyannect is designed around this question.
This gives participating businesses the ability to understand the performance of their Cyannect campaigns and make better decisions about where to invest their promotional budgets.
Cyannect is designed for businesses that already have their own online presence and checkout experience.
Businesses can continue using their existing website and checkout infrastructure while integrating Cyannect's tracking and conversion capabilities.
Help consumers discover offers that are relevant to them.
Connect interested consumers with participating merchants.
Give merchants visibility into the traffic, conversions and value generated by their offers.
This approach creates value for both sides of the marketplace. Consumers receive access to relevant offers. Merchants receive a measurable customer acquisition channel.
A consumer looking for an offer in Toronto may not be interested in an offer that is only available hundreds of kilometres away. Cyannect is therefore designed to use location signals to improve offer relevance.
Depending on availability and user permission, the platform may consider:
Location information is used to help provide a more relevant experience and is handled in accordance with applicable privacy requirements and user permissions.
Put Your Offers in Front of Interested Customers.
Expand Your Customer Reach.
Cyannect can also support approved resellers and distribution partners who help merchants reach additional customers.
Resellers can access eligible offers, distribute them through approved channels and monitor the performance generated by their activities.
Cyannect is being designed as a scalable technology platform with separate experiences for consumers, merchants and partners.
For discovering and activating offers.
For managing businesses, coupons, campaigns and performance.
For approved partners distributing merchant offers.
For merchants and developers integrating Cyannect into their websites and checkout systems.
For connecting Cyannect-generated traffic with eligible merchant conversions.
As the platform develops, Cyannect plans to support integrations with appropriate payment providers, subject to technical, commercial and regulatory requirements.
We believe the future of promotions is not simply about distributing more coupons. It is about connecting the right offer with the right customer and helping businesses understand the value that interaction creates.
We want Cyannect to make promotional commerce more relevant, measurable and transparent. Whether you are a brand looking to acquire customers, a merchant looking to increase sales, a reseller looking for new offers to distribute, or a consumer looking for a better deal — Cyannect is being built to connect you.
Create your business profile and start exploring how Cyannect can help you reach customers and measure your campaigns.
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Learn moreJoin the Cyannect partner network and explore available merchant offers.
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